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Emerging Markets Strategy | Market Penetration | New Product Introduction
Emerging Market

Emerging Markets Strategy

- Market Penetration & New Product Introduction

The key to success for emerging markets strategy, including market penetration and new product introduction, of any OEM is to calibrate the market accurately. In Redeem, Our customers have seen us as reliable partners – as their gateway to plan and execute on taking products to emerging markets.

Emerging markets strategy and support is a significant service that we can provide to OEMs. Redeem is well placed to support such programs that need Strong Front End Elements of the Product Life-Cycle Management.



The Key Offerings To Help Customers Accelerate Market Penetration And New Product Introduction Programs Include:

  • Syndicated Market Studies
  • IP Conflict Search
  • Regulatory & Compliance Needs
  • Industrial Design
key Offering


We have the expertise to provide Globalization / Frugal innovations on the System to meet aspirational cost points of the emerging markets.


Redeem is fully geared to:

  • Provide full Product Life-Cycle Management Ownership programs on an integrated. approach reducing Total Cost of Ownership and accelerating Time To Market.
  • Undertake full P2P (Product 2 Product) variant creation programs in emerging markets especially BRICs.
  • Deliver on strong and suitable Industrial Designs customized to the preferences of the region.
  • Provide support services in the emerging markets for crystallizing the distribution and launch strategy and post launch product tracking / fine-tuning plus Marketing plan adjustments needed.
  • Provide ongoing Pre-Sales / L1 – L4 technical support for augmenting and sustaining product sales in such markets.

The key differentiator at Redeem Systems is our ability to manage the entire Product Development Life-Cycle (PDLC) of your product. We are your seamless partner for emerging markets strategy, beginning with emerging market landscape assessment to industrial design to any point on the PDLC through to New product Introduction (NPI) to manufacturing scale up.

Our competent team will program, manage the full spectrum of the PDLC needs on a single window basis. We provide on-site support, dedicated micro teams of technical staff and supply chain co-ordination as needed to bring your concept/ idea to life.